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Merging editorial storytelling with transactional commerce.

Terra Sustainability

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Client

Terra Goods

Industry

Home & Living

Year

2025

Live SiteVisit

Services

  • Headless CMS Integration
  • Brand Strategy
  • System Design

Tech Stack

Sanity CMSNext.jsShopifyFramer Motion

The Challenge

Terra struggled to tell the complex story of their sustainable supply chain on a standard product page.

The Result

Increased "Time on Site" by 3x and boosted Average Order Value (AOV) by bundling products inside editorial articles.

Terra isn't just selling products; they are selling a philosophy. A standard grid layout wasn't enough. We introduced Sanity CMS to power a "Magazine-First" approach.

"Shop the Story"

We built custom modules that allow editors to drag-and-drop products directly into blog posts. Users can add items to their cart while reading about the artisan who made them, without ever leaving the article.

The "Live" Cart

The shopping cart state persists across the blog and the store seamlessly, proving that content and commerce don't have to live in separate silos.

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