Velvet & Vine needed their digital presence to match the quality of their fabrics. We moved them off a restrictive template onto a custom-coded Liquid theme.
The "Fluid" Experience
We implemented GSAP animations to create a "scrolly-telling" experience on the homepage, guiding users from the brand story directly into the collection without jarring page reloads.
Technical Wins
- Smart Filtering: Built a custom AJAX collection filter that allows users to sort by size and color instantly without reloading the page.
- Video Optimization: Implemented lazy-loading for high-res lookbook videos to ensure the "luxury feel" didn't come at the cost of speed.